Video

Coca-Cola – The wrapping paper poster

So we may be focused on all things digital but this is a pretty effective and tactile way in which Coca-Cola have embraced (or not embraced) what would normally be a digital billboard.

The audience now may well expect billboards in shopping centres like this to be digital. This is beautifully simple, getting passers by to engage with the poster and in turn the brand. Then taking that brand home and giving it to someone else.

It’s a marketing dream.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s