I wish I’d done that.

The future is yet to be decided. Bit of Mid-week inspiration for you…

A taste of summer

Coke attempt to warm up Swedish commuters this winter with their latest stunt.

The future of print?

Love this link up and perfect brand positioning from both Wired and Motorola.

Perfect execution.

IKEA – Original is always best.

This is SUCH a simple concept.

Encourage customers to engage with the catalogue as well as motivate others to pick one up.

Meanwhile, those customers will be advocates for the IKEA brand throughout.

Genius. Simply, genius.

Coca-Cola – The wrapping paper poster

So we may be focused on all things digital but this is a pretty effective and tactile way in which Coca-Cola have embraced (or not embraced) what would normally be a digital billboard.

The audience now may well expect billboards in shopping centres like this to be digital. This is beautifully simple, getting passers by to engage with the poster and in turn the brand. Then taking that brand home and giving it to someone else.

It’s a marketing dream.

Google Zeitgeist – Let us digest…2013!

A year of constant development, learning and an overall strong performance.

…now let’s have a look what we’ve been searching for!